Beach Club 01

NZ Fashion Week wrapped with the debut of SINK OR SWIM AW25. To celebrate, we launched BEACH CLUB, a new series bringing community together.

Finishing off the roster at NZ Fashion Week, we marked a milestone with the debut of our AW25 collection. To celebrate, we hosted our very first BEACH CLUB event—a new series designed to bring our extended community even closer into the world of Beach Brains.

The night was less about formality and more about connection. Guests stepped into a space that blurred the lines between runway energy and late-night hangout, surrounded by Beach Balls, Photo Booths, and an atmosphere thick with good vibes.

The BEACH CLUB series will continue as an evolving platform where creativity, music, and fashion meet, giving our community moments to connect beyond the clothes. With AW25 now in the world, we’re more inspired than ever to keep building spaces where style feels less like a statement and more like a shared experience.